A mini-course designed for new and established accommodation owners looking to elevate your guest attraction game with improved marketing, PR, social media strategies, and brand identity insights.
Your lessons:
Module 1: Mastering Photography and Content
Understand the basics of photography to create high-quality visuals that capture the essence of their accommodation.
Module 2: Brand Identity: Let's build Yours!
Identify and develop a strong brand identity that resonates with your target market and uses colour psychology to create appealing aesthetics.
Module 3: Social Media Mastery
Learn how to utlise social media platforms effectively to engage with potential guests and build a loyal following. We'll also explore how to collaborate with content creators to reach a wider audience and enhance their online presence.
Module 4: PR and Marketing Essentials: Elevating Your Brand Presence
Develop effective marketing strategies tailored to your specific business needs. We'll also show you how to leverage public relations to build a positive brand image and attract media attention.